There is an article with Chris Gibbs, manager of LA's sneaker haven Union and he mentions something that really resonates.
"...I never did too much research on the Black Panthers. So one season, Supreme did a Black Panthers t-shirt and it was the dopest shirt. But i/ felt like I couldn't just walk around with a Black Panther's t-shirt, because somebody's going to call me out. I went and bought Bobby Seale's book "Seize the Time: The Story of the Black Panther" and [works by] Huey P. Newton, and read them just so I could wear that shirt. And I've done that on numerous occasions. I've learned about Basquiat because we selling Basquiat tees, I've learned about history, art. It sounds contrived but so much shit I've learned about the world has been through a t-shirt that I wanted to wear."
I think it cool that he admits to learning about a culturally relevant "cool guy" subject like that. There are a lot of guys who pretend to be up on everything from James Dean to Basquiat to Robert Crumb (the Supreme tees) and haven't even seen a second of a film or a piece of art. I don't believe for a second that the average consumer knows every underground/obscure band/artist/movement, and thats OK. It's also cool that simple tee shirts are inspiring learning. On the other hand I think there's a lot of t-shirt brands who don't understand half the stuff they are putting on their shirts these days. They are just rehashing designs and they just know that whatever it is, it's supposed to be cool, because they saw it on a t-shirt.
